Top 20 Tools for Social Media Marketing

Social media is one of the best and most effective ways to grow your online business by creating an online community around your brand. If you are marketing your business on social media, you must maintain a consistent presence on all reputable social networks, such as Facebook, Twitter, Google+, Pinterest, and LinkedIn. So you can understand your customers’ behaviour and respond to them appropriately.

There are so many social media tools available on the internet that it’s difficult to know which one is best for you. To help you decide which social media tool to use, we’ve compiled a list of 20 of the best tools that will not only increase traffic but also generate new leads for your business. These tools are extremely useful and effective for managing a complete social media ecosystem or a single Twitter account.

Let’s have a look at them.

20 Powerful Marketing Tools for a Social Media Marketer

Hootsuite:

Hootsuite is one of the most popular social media management tools, which helps people and businesses improve their productivity by letting them manage their social media networks, track conversations and measure campaign results. With Hootsuite, you can do cool things like managing social media, scheduling tweets and messages, analyzing your social media traffic, tracking brand mentions and much more – all from a single dashboard.

Used by more than 8 million professionals worldwide, Hootsuite has become an essential tool for growing, nurturing, and engaging your audience. In addition to the above features, it also offers powerful social analytics to help you get a better view of your participation on social media.

Buffer:

Buffer is a smarter, easier, and better way to share your content across social media networks at your favorite times throughout the day. This app is specially designed to help you handle your content sharing more efficiently and make your social media presence more consistent.

Buffer makes your life easier by enabling you to schedule your content in a smarter way. You just fill up your Buffer once and Buffer will automatically post your content on your social networks throughout the day. Additionally, it has awesome features like detailed analytics, multiple accounts, custom scheduling, and team member access, which make it the best social media management tool.

Sprout Social:

Sprout Social is a powerful social media management and engagement platform made for social businesses, which helps them create an outstanding brand experience across social networks. It provides you with a collaborative environment that helps you make your social communications faster, smarter, and more efficient.

With Sprout Social, you can seamlessly post and schedule your marketing messages to multiple social networks, including Facebook, Twitter, and LinkedIn. It offers a single-stream Inbox designed to help you never miss a message, and several tools to make sure that every customer is answered. With its built-in analytics, you can get reports for all of your social media channels and export them as a CSV file or presentation-ready PDF.

Tweepi:

Tweepi is one of the best and most popular tools which people use to manage and grow their Twitter accounts. It offers a set of several utilities-such as Flush, Reciprocate, Clean Up, and Force Unfollow – which you can utilize for managing your Twitter profile. Using Tweepi’s Geeky Flush, you can quickly find the users that you followed, but didn’t follow you back.

Tweepi’s Reciprocate utility helps you find all the users that followed you, but you didn’t follow them back. The cleanup tool enables you to filter all the inactive people out and unfollow them, while the Force Unfollow utility lets you filter out undesirable people who are following you, and force them to unfollow you.

Socialflow:

Socialflow is a complete business solution that uses real-time data to help you understand the changing behavior of your audience, and then lets you publish your content to the windows where you can capture the peak attention. It is used by numerous major publishers, including Mashable, National Geographic, The Washington Post, and The Economist. The main motive of Socialflow is to help you deliver the right message to the right audience at the right time.

Disqus:

Disqus is the world’s most popular commenting and discussion system that connects people to the stuff they like to talk about. With a clean and intuitive design, it allows you to discover and participate in the topics that you really love. You can add Disqus to your site/blog if you’re interested in building a community of your active commenters and readers.

Disqus can be easily integrated anywhere with WordPress, Tumblr, Blogger, Drupal, HTML, and JavaScript. It is absolutely free to use and can easily adapt to the design and colors of your website. Apart from this, Disqus also offers you content-based advertising to let you earn money whenever a reader or commenter clicks on a sponsored story.

Sendible:

Sendible is an enterprise-class social media management tool used by marketers and businesses for promoting, growing and tracking their brands across multiple social media channels. It brings together the powers of Email, SMS and Social Media to help you engage with your customers, monitor your brand and measure results.

With Sendible, you can post your messages and schedule your status updates to multiple social networks at once. With a single click, you’ll be able to send bulk messages to all of your social contacts. To measure how effective your campaigns are, it offers powerful analytics that help you keep track of your marketing efforts.

SocialOomph:

SocialOomph is a simple and easy-to-use tool that increases your social media productivity. You can do a ton of things with this amazing tool, like monitoring your social media activities, scheduling updates, finding quality people and more. It is specially designed to boost your Twitter productivity, but it also includes a range of functions for Facebook, LinkedIn, Plurk, App.net, RSS feeds and your own blog.

TweetDeck:

TweetDeck is the most powerful tool developed by Twitter for real-time organizing, tracking, and engagement. It offers an intuitive, all-in-one interface through which you can do a lot of things, like monitoring multiple timelines, building, organizing, and exporting custom timelines, scheduling tweets, managing multiple accounts, and more.

With Tweetdeck, you can create searches to track hashtags, topics, and events. It provides intuitive keyboard shortcuts for more efficient and faster navigation. You also don’t have to worry about refreshing your page repeatedly, as the streaming of TweetDeck timelines occurs in real-time.

Socialbro:

Socialbro is a complete suite of powerful marketing tools that help you learn how you can understand, target and manage your Twitter audience in a better and faster way. With its search and filter options, you’ll be able to target Twitter users who you’re looking for.

One of the best features of SocialBro is its best tweet-time report. By analyzing the timelines of your followers, it generates a report that shows you when is the best time to tweet to take full advantage of it. Using SocialBro’s Twitter Dashboard, you can get detailed and powerful insights about your Twitter community.

Swayy:

Swayy is a great web-based platform that enables you to discover the most interesting content (like articles, videos, info-graphics, etc.) and share it with your audience on social media according to their interests. It drops the most engaging content onto an intuitive and beautiful dashboard, where you can discover, read and share the most interesting articles, videos, and more. In addition to its dashboard, another great feature of Savvy is sharing.

A “share” button is given at the bottom of the content, which allows you to share your content across multiple platforms. When you click this button, it automatically opens up your Facebook, Twitter and LinkedIn profiles. It features analytics through which you can know which content is more beneficial for you to grow your online community. Moreover, you can schedule your content for sharing across a specific platform.

Mention:

Mention, the best replacement for Google Alerts, is an ultimate monitoring tool that lets you stay informed about what’s important for you, without subscribing to any feed. It features a clean and simple user interface like Apple, which provide you great functionality and simple controls using which you can turn on/off specific sources.

Using Mention, you can create real-time alerts on your competitors and get informed of any mention via push notifications. It lets you connect your social media accounts (Facebook, Twitter) to your alerts and react to any mention without moving out of the application. With its powerful analytics tool, you can get an overview of your mentions, generate PDF reports and export your data in CSV format.

Addvocate:

Addvocate is a social sharing platform for employees, which enables them to create, curate, and share content for their organization. Employees are required to install a simple browser plugin that allows them to receive recommended content from a centralized team. Also, they can suggest content to each other and to another team.

Addvocate features analytics using which you can get detailed statistics about your employees, like which employee shares more social content and how many clicks his shared content generates. Using leader boards, you can easily recognize which employee performed the best. It is an easy-to-use tool, specially built to make your content sharing process easier and quicker.

Tagboard:

Tagboard is a centralized social hub that enables you to monitor hashtags across different social media networks, including Facebook, Twitter, Google+, Instagram, Vine, and App.net. To monitor a specific hashtag, you have to create a custom board. And then Tagboard automatically pulls in content from all these social sites based on the hashtag you’ve specified.

Apart from aggregating social media from different social networks, it allows you to customize your board according to your brand. Using built-in native interactions-like re-tweet, reply, like and comment – you can also engage with your social posts on a tagboard.

ManageFlitter:

ManageFlitter is an amazing social media tool through which you can manage multiple Twitter accounts more effectively. The main motive of ManageFlitter is to let you “Work Faster & Smarter with Twitter“. One of the most unique features of ManageFlitter is PowerPost, using which you can schedule your tweets at optimal times for optimal engagement and visibility.

ManageFlitter has an amazing set of engagement tools, which help you grow your business on Twitter by connecting relevant and genuine people with you. Its Unfollow tool quickly displays you the people you’ve followed who don’t have a profile photo, are inactive, don’t follow you back, and much more.

Socialbakers Analytics:

Socialbakers Analytics is an effective social media measurement tool that maximizes your social media performance by helping you make the right decisions. It offers a multi-platform dashboard through which you can measure and compare your performance across different social media networks, including Facebook, Twitter, and YouTube.

You’re required to input a social media channel, and then you can gain insights into fan growth and engagement rates, and detailed information about the most active contributors. Also, you can analyze the performance of your competitors to know how you’re performing against them.

Post Planner:

The Post Planner is an intuitive content management application for Facebook, which provides you with the ability to schedule your content for later posting. It features a Status Ideas & Content Engine that provides you with high-quality, pre-written Facebook status updates and the hottest trending content in your niche. This incredibly easy to use application works, looks and feels just like Facebook.

The Post Planner gives you full control over posting content to all your groups and pages in less time. You can also upload your posts in CSV format and add them to a queue for auto-posting throughout the day. Also, it has real-time analytics through which you can discover the best times to post, what type of content your fans love, and which posts get the most clicks.

Komfo Analytics:

Komfo Analytics is a social media analytics tool that helps you understand how much value you have in your social media networks. Using this tool, you’ll be able to get insights into all of your social media channels and compare them with your competitors. You can view demographic data, track conversions and get summaries of your performance on social media.

It features a Facebook Post Analytics tool through which you can analyze your Facebook content on the basis of fan penetration, viral amplification, spam score, CTR, and much more. You can easily understand which type of content is more engaging and who your most active fans are.

Rignite:

Rignite is an easy-to-use tool using which you can monitor your social media platforms – Twitter, Facebook, and YouTube – from a centralized dashboard. It allows you to run social media campaigns, manage and boost engagement, and measure what impact your social activity has on your business goals. You can also get a report about your campaign to know whether it’s working or not.

The best thing about this tool is its team collaboration features. It enables your team to build relationships with customers by helping them deliver a high-quality response to social comments and email inquiries. You can have internal chat and forums within this tool, and assign tasks to your team members as well.

Zapier:

Zapier is considered as a “game changer” in the world of social media marketing. It connects and automates over 250 web apps together and helps you get your work done faster. To automate your tedious tasks, it lets you create Zaps using over 250 web apps without any coding.

Used by more than 100,000 people worldwide, Zap enables you to manage your connected accounts, monitor your activity on the dashboard and turn on/off Zaps whenever you want. It doesn’t only save your precious time and money, but also takes care of repetitive tasks, so you can concentrate on your new business opportunities.